Clotansteel.co.za – case study

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Clotan Steel sees a significant increase in their website traffic (after the re-design) through ongoing search engine optimization combined with a pay-per-click marketing campaign.

  • Increased website visitors: 506% (over 2.5 years)
  • Increase in email conversions: 118%
Our Service Offering

The new design and layout

About the company

Clotan Steel is a privately owned manufacturer of roof sheeting, cold formed sections and slit strip that has been in operation since 1983.

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What was done?

Clotan Steel needed a new, mobile responsive website, modern website.

Within 9 months of working with Siteweb, Clotan Steel experienced tremendous growth in their web traffic and enquiries coming from the website. With the help of their sales team, we identified the most important keywords of their top income generating products. These keywords were used to setup a Google Adwords campaign and content marketing strategy.

The Results

The redesign and restructuring of their website, combined with ongoing SEO and Google Adwords campaigns, enabled Clotan Steel to increase their website traffic by 506% over 2.5 years. As you can see in the trend, it just keeps going up (The drop in the trend is for the month of December yearly).

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